The real problem

You don't have a content problem. You have a first‑line problem.

You can film the best three minutes of your life. If the first line doesn't land, nobody sees the other two minutes and fifty-seven seconds.

Most creators write that line last, in a hurry, from nothing. That's the one part of the video you should never be guessing at, because it's the only part every single viewer is guaranteed to see.

What you're getting

127

Templatized hooks

Every hook is written as a fill-in-the-blank template. The sentence shape is what tested well. You swap in your audience, your result, your pain point.

215

Original videos

Every hook links to the real post it came from. Watch the pacing, the delivery, and what's on screen in the first two seconds, not just the words.

17

Ways to film them

Straight to camera, picture-in-picture visuals, green screen, double and triple clone, voiceover, b-roll with on-screen text, two-person dialogue, interview Q&A, and more.

A taste of it

Six of the 127

These are the 3 most common mistakes I see people making when (insert action). Watch

What happens when you do (insert action) for (insert timeframe)? Watch

Don't (insert suboptimal action). Do (insert optimal action). Watch

If your (insert noun) looks (insert adjective) like this, that means (insert conclusion). Watch

I (insert achieved result) in (insert timeframe) and here's how I did it. Watch

Can you spot the difference between these two (insert noun)? Watch

That's six, each linked to the video it came from. The other 121 are in the vault, linked the same way.

How you use it

01

Pick the hook

Scan the list, find the one that fits what you're about to say.

02

Fill the brackets

Swap in your niche. Keep the sentence shape. That's the part that works. You don't have to do it by hand either: hand the hook plus something you've already said to your AI and let it draft the rest.

03

Watch, then film

Open the linked video, copy the delivery, and post it this week.

Who this is for

Creators who film consistently and still get flat views.
Founders and coaches building a personal brand around what they already know.
Editors and agencies who need a hook bank they can hand to a client.
Anyone who has stared at a camera with no idea how to open.

Who it isn't for

Anyone who wants views without filming anything.
Anyone expecting a button that posts for them. You still film it, and you still read back what the AI gives you.

Who put this together

I'm Rafael. I build short-form systems under Raving Brand Builder: scripts, hooks and structures for people who want their content to actually do something. This vault is the part I hand people first, because it's the part that changes results fastest.

Before you ask

Is it actually free?

Yes. It's pay-what-you-want with no minimum. Put in zero and it's yours. If it earns you something later, you can come back and pay whatever it was worth.

Do I need a big following?

No. A hook works on people who have never heard of you. That's the entire point of one.

What niche is this for?

Any. Every hook is a template with the specifics left blank, which is why the same 127 work for fitness, finance, trades, coaching or software. The structures work in any language too. The words are in English, so you'd be translating as you fill the brackets.

What format do I get?

An editable document you can keep, search, and add your own hooks to.

Running the challenge?

The 90 Day Instagram Challenge

Free to enter, 1 October to 31 December, with Christmas Eve and Christmas Day off. Three brackets by starting size, so a 400-follower account can beat a 40,000-follower one. Whoever grows the most wins three months of scripts written for them. These hooks are what you post with.

Enter the challenge

Take it

Your next video starts with one line

You already know what you want to say. This just tells you how to open so people stay long enough to hear it.

GET THE 127 HOOKS · FREE

Instant access · keep it forever · or name your own price